Gateway to international trade
International trade in plants and flowers is growing. This trend will continue for the coming years, thanks in part to the digitisation and virtualisation of the horticultural world.
Royal FloraHolland is expanding an international service network to bring together the supply and demand of horticultural products. Thanks to intensive collaboration between all parties in the horticultural sector, we provide the gateway to international trade.
Royal FloraHolland has a number of market places with an auction clock sales system and a solid logistics network. The focus in Aalsmeer, Naaldwijk and Rijnsburg is primarily on exporting customers. Veiling Rhein-Maas (Herongen, D) is collaboration between Royal FloraHolland and Landgard. Royal FloraHolland also supports the outlets by providing an intermediary organisation and customised services such as concept development, personal sales, product promotion and market information.
Collaboration is also evident in the various Greenports. They are horticultural locations of national importance. All links and support companies together form a strong cluster. The Netherlands has five Greenports, in which all parties are represented. Greenports are excellent platforms to conduct joint initiatives and to lobby. For example, for better accessibility and more space.
Greenport Holland serves the national interest, and Royal FloraHolland is proud to be on its Board. But we work in other ways to build a strong horticultural sector. For example, by setting up joint projects between agricultural education centres and the horticultural world.
Royal FloraHolland is constantly talking to policy-makers, politicians and directors about themes such as sustainability, mobility, use of space, innovation and education. Royal FloraHolland is actively involved in developing chain-wide solutions in areas such as logistics, e-business and entrepreneurship.