Auction information
You know about the clock auction, but we also have other forms of auction. Read about which one suits you best. You can also read more about the applicable conditions at Royal FloraHolland.
Image Auctioning
The original auction clocks at various locations have been replaced by projection screens at different locations. That’s where you buy your cut flowers and plants using product information and representative grower’s images.
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Virtual Auctioning
With virtual auction, the product doesn’t appear physically in front of the clock. The sale takes place on the basis of photos and other information.
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Quality policy
Customers are demanding reliable quality and grading information more than ever. And due to digitisation, the reliability must be ensured starting from the nursery. The Quality Policy takes these market developments into account.
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Product regulations and specifications
The VBN (Association of Flower Auctions in the Netherlands) has drawn up general specifications for all product groups of cultivated plants and flowers. These regulations guarantee quality and ensure clarity in the trade.
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Procedures for breaks and clock disruptions at export locations
The procedures governing breaks and clock disruptions during the auction process are uniform across all export locations of Royal FloraHolland.
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